Takeaway one: a cheaper solution for purchasing web hosting is through shared hosting. Some sites allow you to purchase both a shared host and a domain name in one bundle, but with others you have to purchase them separately. This video talks about how these two parts interact. To let your website registrar know where all of your stored data located, you have to tell it where your site is being hosted. This is done by a link called DNS (domain name server). At your website registrar, you can go change the DNS from its default setting. So you get your DNS from your website host and then you go to the website registrar and change your DNS for your domain, which will tell your domain where the hosting is.
Takeaway two: HTML and CSS are the two primary languages used to write a website. However, the latest HTML5 and CSS3 have not been standardized by the W3C–though hopefully by the end of 2014. As this article implies, web standards are important to the future of websites and the internet because it allows webpages to be viewed accordingly across all or most web browsers. HTML4, initiated in 1997, focused on web development. Now, HTML5 is taking what its predecessor offers and incorporating web applications. HTML5 also signifies which part of the site should be marked up, such as the containment of headers, footers, and navigation. HTML5 allows easier embedding of applications such as video, new social media, SVG (scale-able vector) graphics, and others. CSS allows designers to have more control of the web layout, including the use of less graphics and more specific declarations to enhance the look and feel. The style sheet also allows the website’s design to contort to various display screens, such as mobile. This is also referred to as responsive web design.
Takeaway four: mobile design is becoming a future must for most websites. This article lists 30 tips for designers on how to create beautiful and useful mobile designs. A few tips include: planning for the future–think about where you want your mobile site to go in a year from now; consider your target audience, such as what smart phone they are using and if it allows them to have a reliable internet connection; understand website usage and behavioral patterns of users–the myth that most mobile users are on the rush to go versus when they have down time; keeping the core content the same when switching from mobile to desktop; use analytics to decide what device you want to focus on; defining your grid layout including any breaking points where gutters and columns may flush out too far or too close in various platforms; and much, much others.
Takeaway five: proper use of social media marketing can lead to huge payoffs. A video from youtube highlights some trends in 2014. Investing in social media increases leads, referrals, and brand recognition which leads to higher revenue. Image content is central in social media. Users are more likely to visit your site if you engage them with eye-catching visuals than plain text. Micro-video is also on the rise. Users can create short videos on their phone and share with others, so companies can do the same. In addition, LinkedIn is evolving for professionals to create content creation to share with others. Now, it’s helping to provide insight for the best minds in the industry.