Takeaways: Web Design Fundamentals

For takeaway one, we discussed that web design must meet the C.R.A.P. principles: contrast, repetition, alignment, and proximity. Based on this article which breaks these principles down into specifics, I wanted to go out and try to find examples of websites in order to showcase my understanding of each element. To start, Best Buy’s website is a perfect example of contrast. Not only do they utilize color to distinguish the background from the foreground content, but they use large, bold text to highlight headings so that you understand where importance lies. For repetition, the WebMD site stays consistent in the navigation, and also the color and fonts of its headings 2, 3, etc. Even if I jump to another page, these elements stay the same so I know that they are all within the same website. The NBCNews site is a good site using alignment. All of the news are grouped according with aligned text; you can even draw out a box over which headline is where. Lastly, proximity is used in the NASA website. All of the pieces on the homepage and subpages are grouped accordingly so that viewers can expect what to find under each category. However, ALL of these websites also incorporate the four principles to make it well designed and would be unsuccessful if missing just one.

Second, multimedia is a popular tool to use in webdesign, though incorporating it into ones website must be analyzed. This article here states to if a designer wishes to use multimedia in its site, they must first consider the customer. Multimedia is best used when it solves a problem for the customer, or if the site is all about multimedia (YouTube, for example). However, even sites like YouTube have to understand that letting the customer decide what they want to watch is much more beneficial than having videos on auto play. Another suggestion from the article is using multimedia on sites that is open to various operating systems. Will the multimedia work on a Mac and a PC? Having accessbility is also a must these days for those who have multimedia turned off or those who are visually/hearing impaired. Closed captioning is a good start for this. Also make sure you have enough space through your hosting provider to play multimedia since multimedia takes up more space and uses more bandwidth.

Thirdly, UX Design is becoming an uprising career field in the design industry. Focusing on the user experience and how users interact, feel, and execute website elements, the UX designer combines web development and web design to create a workable pathway for the customer. This article from UX Magazine discusses how one business, Infor, succeeded in implementing UX design: 1) they found the right people to create the right team, 2) constant communication across all teams and all hierarchies, and 3) finding a solution not only to fix a problem, but to prevent that problem from happening.

Fourth, mood boards are popularly used in the design industry, including web. This article expresses what a mood board is, why it’s used, how it’s used, and the benefits. Mood boards help translate a concept, helps create the overall look and feel to a client, cuts down on revising, and establishes the theme of the site and all other design pieces that come with it. Elements contained withing a mood board include: wireframe layout of homepage, a color palette, notes including your choices and why you think it’ll benefit the project, textures, photography, and a definition to the style of the mood board, that is, what adjectives are used to describe it. The article lastly suggests to begin the mood board with defining adjectives to describe the feel of the board. Understanding these adjectives will help drive all other design elements.

Lastly, the rule of 7 states that it takes 7 times for a product/brand to be exposed to a customer before they understand or recognize it. An article I found says that these 7 exposure times can be effectively used via social media marketing. In the past, businesses had to expose their identity through other forms of marketing, such as magazines, commercials, radio, direct marketing, etc. The power of social media and the internet makes exposure easier to reach an audience. In fact, social media can increase the number of times a business touches its customers (if executed correctly), making themselves much more likely to be recognized.


About vang67196

Graphic & Web Design student at LTC. Currently hold a Bachelors Degree in Marketing. I also do hand illustrations.
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