Monthly Archives: September 2014

Takeaway: Client work, Mission Statements, & Site Specs

From Friday’s lecture, my first takeaway point is: asking the right questions and doing your research on the client is important to helping the client solve their marketing/creative issues. Though for the class, our client will already be assigned to … Continue reading

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Takeaways on Branding

First takeaway from Tuesday’s lecture: your brand reflects your company and represents your promise, so losing focus on your brand identity can be very detrimental. To support this, an article published by Forbes.com in 2012 focused on Starbucks. Their stock prices … Continue reading

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Takeaways: Marketing Strategy & Plan

My first takeaway is that marketing research has many different methods of quantifying data. These include both qualitative and quantitative. This short but straight-to-the-point youtube video breaks down when you should use either methods. Researchers may use the former when … Continue reading

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Takeaways: Marketing Strategy and Site Specs

My first takeaway is how copy writing sets the tone for design and development projects, especially in web. So, I looked up an article for proper dos and don’ts for web copy writing and found an article from Direct Marketing … Continue reading

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Takeaway: Marketing Research

During the lecture and discussion on Friday, the following five are key takeaways I learned or wanted to further explore: First, we briefly discussed marketing research and the types of research that exists out there. Ultimately, these research findings become … Continue reading

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Takeaway: Segmenting Markets

Tuesday’s class discussion was, in my opinion, a little scattered. However, I did pick up on some useful and informative topics to mention in my takeaways. First, marketing to a B2C versus a B2B requires some analysis of segmentation as well … Continue reading

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Takeaway: Target Audience

I felt the discussion the class had on Friday morning was incredible. There was a lot of content when we discussed the 4 P’s of marketing, though we were merely just touching the iceburg. The following five takeaways below detail … Continue reading

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